A FedEx Office survey of nearly 1,000 people has found that signs play a critical role when it comes to attracting customers for small businesses. The "What's Your Sign" survey found a strong connection between attractive, visible signs and positive customer decisions.

This includes findings that 76% of people have entered a store they have never visited before based on its sign, and 68% have bought something because a sign caught their eye. Read the full article from the International Sign Association!

Read the full article from the International Sign Association!